1. Introduction
Rena is an AI Wedding Dress Try-On app where users upload photos, select dress templates, and the system generates virtual try-on images. By using the application, you agree to the data practices described in this Privacy Policy.
2. Information We Collect
Personal Information:
Photos uploaded for try-on purposes (via camera or photo library)
Email address and username (if account created)
Payment processing is handled by Apple through the App Store - we receive confirmation but do not retain card details
Automatically Collected:
Device type, operating system, device identifiers
Usage patterns and feature interaction data
App performance analytics
Third-Party Sources:
RevenueCat: anonymous purchase identifiers
Firebase: device identifiers and usage analytics
Information We Do NOT Collect:
Facial recognition IDs or biometric templates
Location data or advertising IDs
3. How We Use Your Information
Your photos have ONE purpose - generating virtual wedding dress try-on images.
Process:
You upload a photo
You select a dress template
Photo is sent to Replicate AI backend
Generated image is stored locally on your device
Your photos are:
NOT used for biometric identification
NOT used for facial recognition systems
NOT used for AI model training
NOT sold or shared with third parties
Additional Uses:
Transaction processing
App improvement through usage analysis
Customer support
Legal compliance
4. Photo Processing Details
Photos are processed in real-time and are not permanently stored on our AI servers. Generated images remain on your device in the "My Box" feature and can be deleted anytime at your discretion.
5. Third-Party Services
Replicate AI Service:
Purpose: Virtual try-on generation
Data sent: Photos
Retention: Temporary only
Location: United States
Firebase (Google):
App infrastructure and analytics
Your photos are NOT sent to Firebase
RevenueCat:
Manages subscriptions and purchases with anonymous identifiers
Apple:
Processes payments; we do not receive your card data
6. Data Security
We implement security measures including:
Secure data transmission using encryption (HTTPS/TLS)
Limited access to personal information by employees and contractors
Please note: No method of transmission over the Internet or electronic storage is 100% secure.
7. Data Retention
Uploaded photos are deleted immediately after processing
Generated images are stored locally until you delete them
Transaction records are retained for accounting and legal requirements
8. Your Rights and Choices
You can:
Request access to your data
Request deletion of your data
Opt out of analytics via device settings
Request your data in a portable format
For data deletion requests, contact us at hello@pull.house.
9. Children's Privacy
Rena is not intended for users under 13 years of age. Any discovered underage personal information is deleted immediately.
10. International Data Transfers
Data may be transferred to countries outside your residence, including the United States. By using the app, you consent to this transfer.
11. California Privacy Rights (CCPA)
California residents have the right to:
Know what data is collected
Know whether data is sold (it is not)
Protection against discrimination for exercising privacy choices
12. European Users (GDPR)
EEA residents have additional rights including:
Right to access
Right to rectification
Right to erasure
Right to restrict processing
Right to data portability
Right to withdraw consent
Right to file a complaint with supervisory authorities
13. Policy Changes
We may update this Privacy Policy from time to time. Updates will be communicated through:
In-app posting
Updated effective date
In-app notifications for material changes
14. Contact Information
Email: hello@pull.house
App: Rena - AI Wedding Dress Try-On
Developer: Pull
Response Time: Within 48 hours