AI app development for iPhone, from a team that runs four AI apps
We design and build native iPhone apps around AI models: photo generation, virtual try-on, chat and voice. Four of the five apps we run ourselves are AI apps, so the hard parts are parts we deal with every day.
- Timeline
- 8–16 weeks
- Our own AI apps
- Four, built and run in-house
Who it is for
01
Who this is for
- 01
Founders with an AI product idea
You know what the model should do. You need the iPhone app around it: the flows, the waiting, the paywall and a store listing that passes review.
- 02
Teams with a model and no app
Your model works in a notebook or a web demo. We build the native app that puts it in people’s hands, against the API you already run.
- 03
Apps adding AI features
Generation, chat or voice added to an iPhone app you already have, built in Swift so it feels like the rest of the app.
What you get
02
What you get, and how it runs
Typical timeline: 8–16 weeks.
- 01A native iOS app built in Swift and SwiftUI
- 02Generation flows with progress, retries and failures handled
- 03Streaming chat and audio playback
- 04Credits or subscriptions, built on in-app purchase
- 05The reporting and blocking tools Apple requires for AI content
- 06App Store submission and review support
- 01
Discovery
What the model does, what each request costs and what v1 includes. You leave with a written scope and a fixed quote.
- 02
Architecture
Where the model runs, how requests reach it and how results come back, planned before we build.
- 03
Development
Swift and SwiftUI in two-week sprints, with a TestFlight build every week.
- 04
Launch
App Store submission, review support and go-live under your own Apple account, then 30 days of support.
What makes an AI app hard on iPhone
03
What makes an AI app hard on iPhone
The model is rarely the hard part. Running four AI apps of our own, these are the parts we plan for from day one.
The wait
A generation takes seconds, not milliseconds. Clear progress, a sensible retry when a request fails, and a result that is still there when the person comes back to the app.
The economics
Every request costs money. Credits or a subscription priced around that cost, and credits bought through in-app purchase that never expire, as Apple’s guidelines require.
Consent
Apple asks apps to say clearly when personal data, such as a photo, is shared with a third-party AI service, and to get permission first (guideline 5.1.2). We build that into the flow.
Moderation
Apple treats AI content creation apps like user-generated content: they need filtering, a way to report content and a way to block abusive users (guideline 1.2).
Our own apps
04
The same team runs five apps of its own
Designed, built and operated in-house, in Swift and SwiftUI. What we learn running them goes into the apps we build for you.
Questions
05
Questions about AI app development
Not covered here? Write to hello@pull.house.
We are not tied to one provider. The model is chosen with you in discovery, on output quality, speed and the cost of each request.
From our guides
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Related services
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Contact
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Have an iOS app to build?
Tell us what you are making. If we are not the right team for it, we will say so.


