Roller: App Store screenshot localization, inside Figma
Roller is a free Figma plugin from Pull House. It uses AI to localise your App Store screenshots into 39 languages, at iPhone and iPad sizes, in the tone of voice you choose.
- Price
- Free
- Runs in
- Figma
What it does
01
One set of screenshots, every market
39 languages
Localise one set of screenshots into 39 languages from inside Figma.
iPhone and iPad sizes
Screenshots at the sizes the App Store asks for, for iPhone and iPad.
16 tones of voice
Choose how the copy should sound, so a localised headline keeps the character of the original.
Inside Figma
Works on the screenshot designs you already have in Figma.
Why localise
02
Why screenshots deserve more than a translation
Every language you add in App Store Connect gets its own product page, with its own name, subtitle, keywords and screenshots. For most people, the screenshots are the first thing they see in search results, often before they read a word of the description.
A literal translation keeps the words and loses the point. Headlines that sell in English can run too long in German or sound flat in Spanish. Localising means rewriting the line so it works in that market, at the same size, in the same layout.
That is the part Roller speeds up. The strategy behind the screenshots, which messages lead and in which order, is part of our App Store Optimization work.
Questions
03
About Roller
Not covered here? Write to hello@pull.house.
Yes. Roller is a free plugin, installed from the Figma Community.
Get it
04
Try Roller in Figma.
Free, from the Figma Community.