Couples and relationship app development, from the team behind Soul
We design and build iPhone apps for couples: conversation games, daily questions, shared plans and relationship guidance. We run Soul, a conversation app for couples with 1,500 questions in 10 languages, so we know what keeps two people coming back.
- Timeline
- 8–16 weeks
- Our own couples app
- Soul, in 10 languages
Who it is for
01
Who this is for
- 01
Content apps for couples
Questions, prompts, challenges or date ideas, organised so a couple can pick the mood of an evening in a tap.
- 02
Apps two people share
Shared lists, plans or memories that both partners edit, synced between their own iPhones.
- 03
Relationship guidance
Advice and reflection apps, including AI companions, with clear limits on what the app is for.
What you get
02
What you get, and how it runs
Typical timeline: 8–16 weeks.
- 01A native iPhone app built in Swift and SwiftUI
- 02Content libraries organised by category and mood
- 03Streaks, reminders, favourites and shareable cards
- 04Offline content, or sharing between partners with CloudKit
- 05Localised content, not just a translated interface
- 06Free and premium plans on in-app purchase
- 01
Discovery
The couple you are building for, the content or features, the plans and what v1 includes. A written scope and a fixed quote.
- 02
Design
Flows and screens on Apple’s guidelines, with the tone of the content carried into the interface.
- 03
Development
Swift and SwiftUI in two-week sprints, with a TestFlight build every week for both of you to try.
- 04
Launch
App Store submission with an accurate age rating, review support, and 30 days of support.
What we learned running Soul
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What we learned running Soul
Soul’s own release notes show the details that matter in a couples app. These are the four we would plan into yours.
Forgiving streaks
In Soul, one missed day no longer resets a streak. A habit app for two people has to allow for real life.
No repeats too soon
Every question in a category appears before any comes back. Repeats make a large library feel small.
An honest age rating
Intimate content needs the right rating. Soul’s more intimate categories sit in an app rated 17+.
A way to own it
Soul Premium is weekly or yearly, or a one-time Lifetime purchase, with a free trial on the weekly plan.
Our own apps
04
The same team runs five apps of its own
Designed, built and operated in-house, in Swift and SwiftUI. What we learn running them goes into the apps we build for you.
Questions
05
Questions about couples and relationship apps
Not covered here? Write to hello@pull.house.
Yes. Soul, our own conversation app for couples, has 1,500 questions in 10 categories, works fully offline and is available in 10 languages. Its case study is on this site.
From our guides
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Related services
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Contact
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Have an iOS app to build?
Tell us what you are making. If we are not the right team for it, we will say so.