An iPhone MVP built to grow into the full product
We help founders validate an idea quickly and build a first version that can grow into the full product, without a rewrite. Native Swift, a fixed price for v1, and a TestFlight build every week.
- Discovery
- 1–2 weeks
- Typical build
- 8–16 weeks
Why founders build with us
01
A first version you will not have to throw away
A first version should be small. It should not be disposable. We agree with you what v1 really needs, then build that part properly in Swift and SwiftUI, so the next version is built on it rather than instead of it.
- 01
A paid discovery first, so you can stop before you spend on the build
- 02
A fixed price for the first version, agreed before we write code
- 03
A TestFlight build in your hands every week
- 04
The code and the App Store account are yours
What goes into v1
02
What goes into a first version, and what waits
In the first version
- 01The one flow people will open the app for, done properly
- 02Sign-in, only if the product needs accounts
- 03Payments, if the business model needs them from day one
- 04Analytics, so you can tell whether it is working
- 05App Store submission under your own Apple account
Usually waits
- 01A second or third core flow
- 02Admin tools that a spreadsheet can stand in for at first
- 03Android, unless you need it on day one
- 04Custom versions of controls Apple already provides
- 05Features nobody has asked for yet
Where your idea lands in the price range depends mostly on this split. Our guide to what an iOS app costs explains what moves it, and the cost estimator places your idea in the range in seven questions.
How it runs
03
From idea to App Store, in four steps
- 011–2 weeks
Discovery
Your goals, your users and what v1 actually is. You leave with a written scope and a fixed quote, yours to keep.
- 028–16 weeks
Build
Swift and SwiftUI in two-week sprints. A focused first version can be faster than a full product.
- 03Release
Launch
App Store submission and review support under your own Apple account, then 30 days of support.
- 04After launch
Grow
An ongoing retainer for updates, new features and new iOS releases, or project by project.
Our own apps
04
We make the same calls for our own apps
We run five apps of our own, each built in Swift and SwiftUI. Deciding what goes into a version, and what waits, is work we do for ourselves as well as for you.
Questions
05
What founders ask first
Not covered here? Write to hello@pull.house.
Yes. We help founders validate an idea quickly and build an MVP that can grow into the full product, without a rewrite.
Contact
06
Have an iOS app to build?
Tell us what you are making. If we are not the right team for it, we will say so.